Texas is like no other place on planet earth. Just hearing the word “Texas” conjures mental images of an untamed natural beauty, abundant resources, and a strong people committed to their aspirations. Texas stands for independence, ambition, craftsmanship, and pioneering spirits. But most of all, Texas stands for truth.
So it should come as no surprise that many advertisers use the “Texas” brand to help sell their products, even if the product is produced elsewhere. Recently, this trend has made its way into the world of Texas Whiskey, due in no small part to the amazing success and world acclaim received by many of our Founding Members’ products. Just because something says “Texas” doesn’t mean it has been made in Texas by Texans.
That’s why the Texas Whiskey Association has launched the Certified Texas Whiskey™ Program to help consumers identify the whiskies that were actually produced in Texas and are telling the truth on their labels. When you see the Certified Texas Whiskey™ seal on a bottle, you can rest assured that the entire process, from “grain-to-glass” was produced within the state of Texas.